A great short video script doesn't just tell people stuff it makes them feel something quickly… and keeps them watching until the end.

This guide shows you how to write better video scripts using a simple Beginning → Middle → End format made to keep people watching and make your videos more powerful.

Apps like TikTok and Instagram love videos people watch all the way through and viewers love stories that mean something to them.

Without a plan, even really pretty videos or helpful tips can feel messy and confusing.

With a plan, your videos become easier to understand, stronger, and stick in people's minds.

The 3-Part Video Story Plan

1. Beginning (0–3 seconds)

This is your attention grabber. You have just 1–2 seconds to make someone stop scrolling.

What makes a really good beginning?

The best beginnings either make people curious or surprise them.

• Your Own Story: "I used to think this way, but then…"
• Make Them Curious: "Nobody talks about this secret…"
• Create Worry: "This mistake ruins most videos."
• Something They Get: "If your videos feel boring, here's why."
• Big Promise: "This simple trick will make people watch your whole video."

✅ How to make your beginning stronger:

• Talk right to the viewer (say "you," not "I") OR say "Here's what I did…" to connect with them
• Don't waste time, skip "Hey everyone," and get right to it